LTO-9 drives & media on the cheap – how?

Usual sources (geizhals etc) show that the drive is $4K and media is around $100-120/per cartridge.

Interestingly, prices for last-gen LTO-8 drives are about the same, which makes me think these prices are stale with hefty markup on them.

Given that these thing are sold to datacenters per metric ton, I can’t believe that these guys are paying anything close to those prices.